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Most analytics consulting teams resemble specialized optical lenses and high performance cameras; they are optimized to take a high quality picture of a narrow, specific subject and produce single, specialized opinions about what to do to capture a better image within their limited field of vision.
All other image components beyond this narrow field of view are blurred, ignored, or simply absent from the total picture.
While this metaphor may seem like a logical approach to select an analytic consultant, this narrow reasoning is deeply flawed and riddled with disadvantages and almost guaranteed to fail to deliver the results you need. Here’s why:
Web presence, visitor experiences and revenue results are shaped and driven by far more than just web form design, search engine performance, search word choices, funnel depth and page position analyses.
A company’s off-web structure, policies, product offering, data flow and internal processes ranging from Finance, Operations, Sales and Service Support weigh in to a far stronger degree than web design and information flow isoterics alone.
Unitools analytics consulting services are as different as simply hiring a close-up camera expert versus selecting a movie and production director…
Unlike competing web-only analytics firms, we don’t just give you a snapshot, we deliver analyses, recommendations and implementation services that deliver insight on the WHOLE “movie” or customer experience, not just the sidelines.
Unitools is the only web and enterprise analytics consulting firm specialized in focusing on web execution details PLUS company-wide structure, policies and execution. We make strategic use of a complete set of “lenses” to deliver a complete view of your web, marketing, sales and service operations.
You need to call us before making any decision…
We can help. Contact us now. |
