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Aligning and coordinating web marketing goals, processes and paths with the various telephone routes available to every customer is among the most critical requirements for drive and grow your sales pipeline.
Yet, Telecom / CRM allignment between marketing and web operations represents one of the most poorly coordinated areas within most organizations.
Because these resources are managed by deferent managers and departments, most companies allow critical misalignment of customer communications to continue to worsen.
Unitools has developed unique management tools and practices to help bring e-marketing and telephone services into sharp alignment. We are among the few firms with an equal knowledge of web as well as Telecom systems, procedures and anaytics.
Our Telecom operations audit can be performed in parallel with web analytics to bring you a cohesive end to end assessment of your customer contact points and their effectiveness.
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