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It is very difficult for the CFO and the finance team to fully understand and or even vaguely appreciate the Marketing group’s world, vision, challenges, and needs.
In contrast, the world of Finance is based on numbers, versus marketing-speak, whereas marketing is often based on early opinions, vision, and mostly incomplete, unverifiable numbers and emerging trends that may fail to materialize into verifyable numbers until it is too late...
So how does your Marketing team show Finance that their money isn’t being wasted on fuzzy, loosely defined programs? How do you sell investment and demonstrate future e-marketing successes to Finance?
Unitools helps you do this in two primary ways.
First of all, Unitools financial consultants are very experienced long term CFO’s, VP’s of Finance and CPA’s – but with a difference. They know and understand web analytics and metrics. All in all an unusual combination, but one that can be very beneficial to your company.
Determining the ROI of website is a difficult task. Communicating that result to the finance community in a meaningful format is nearly impossible. Unitools has the tools and skill set to make that happen.
Unitools, with its strong financial perspective and using WebSideStory reporting tools, can successfully translate your web based data into terms that the financial group can understand, measure and accept. This communication is as critical before and during the budget process as well as at the end of a marketing campaign. |
