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Every engagement begins with a review of our client’s business goals and existing processes. Using WebSideStory’s tools and our extensive experience in analyzing metrics, we use the following methodology to conduct our initial assessment.
First, we conduct an in depth investigation of both current and archived web traffic to thoroughly understand usage patterns. This allows us to fix a baseline for possible future usage dimensions and the means to optimize your site for maximum effectiveness.
There is no magic in this. We have been analyzing businesses for many years.
- Define your business objectives
- What business goals should you website achieve?
- Define the web metrics that meet your business goals.
- Tie together your key business objectives to your web key performance indicators.
- Analysis of your existing web traffic
- Who is your user and what do they go on your site? How did they arrive? Why did they leave? How to get them back?
- Provide trending information and understanding of which metrics need to be changed or tweaked to optimize your site.
- Create extensive metrics based dashboards to facilitate usage and understanding of what is really happening to your web business.
- Making a difference to the success of your online business
- Unitools provides a detailed offering of conclusions and specific actions that will enhance conversions; strengthen user retention and promote desired results of your site.
- Unitools’ consultants understand your need to have a detailed analysis of the data that is impacting your firm and provides a means to obtain this critical information.
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