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Unitools A/B testing optimization is a complete solution that incorporates both single and multivariable testing. It is not a new concept in website marketing, but understanding the full potentialof the data we extract is.
In single testing we recognize one element and then generate different versions that can be tested equally with website visitors to determine which version performs best for you.
Multivariable testing is where various items are tested at the same time. What we look at is which combination of items produces the peak results.
- Our testing looks at the following:
- Evaluation of all archived data
- A testing process that includes various hypotheses based on your business industry
- Testing of website design
- Implementation
- Tracking and analysis
- Documents and recommendations of results
Unitools testing results are essential to achieving your business goals. We strive to use optimal testing methodology that will meet your businesses needs and budget and which will give you the tools to drive more successful marketing campaigns. |
